NUX Manchester – 1 October 2018 – What I’ve learned about UX from working in Advertising

NUX Manchester meet-ups are kindly sponsored by BookingGo.

The next NUX Manchester event is taking place on Monday 1st October in our regular home at the office of BookingGo, at 35 Fountain Street, just behind Primark in Manchester City Centre.

Join us from 6:30pm for food, drinks and networking. The talk will start at 7:00pm.

What I’ve learned about UX from working in Advertising

Frank Fenten

After 15 years in web, tech and UX, I went to work for an advertising agency. It was a shock. The creative and design process is completely different from much of what a keen UXer would consider right and proper and true. And yet, I’ve learnt a tonne about UX by coming at it from a completely different angle. Great advertising is all about provoking and building emotional responses to products. By contrast, the modern UX process has become very rational. I’ll be looking at what we as UX’ers can take from both approaches to create epic customer experiences.

About Frank

Frank Fenten

Frank’s been doing web stuff for 20 years. In that time, he’s seen it go from a platform for weird hobbyists into a multi-billion pound industry that your mum uses to do her shopping. Along the way he’s delivered around 700 projects for the likes of Adidas, Coke, Yahoo, GSK and an alphabet soup of government departments. In short, Frank’s been doing UX since before the term existed. He is now Head of Digital for Manchester agency Dinosaur and continues to be driven mad by bad functional design: wherever he finds it.

Follow Frank: @welovetheweb
Check out Dinosaur:

Running order

6:30 – 7:00 Free pizza, beer, soft drinks & refreshments provided by our sponsors BookingGo
7:00 – 8:00 Frank’s talk
8:00 onwards Open discussion and networking (with more free beers)



Places are limited. Please only reserve a ticket if you are able to attend.

How to find us