The next NUX Manchester event is taking place on Monday 3rd February 2020 at the office of our sponsor Booking.com, at 35 Fountain Street, just behind Primark in Manchester City Centre.
Join us from 6:30pm for food, drinks and networking. The talk will start at 7:00pm.
Experience Design x Brand
The power of user-centred design has blinded us to the fact that it risks leading to very similar solutions and only incremental improvements. How can brand thinking help create an own-able difference in the products and services we design and help push to bigger, bolder leaps?
Starting with an overview of what ‘brand’ means, we’ll move to explore why we, as UXers, service designers and researchers, should engage with it, and finally we’ll cover off some practical ways you can start to use brand thinking to supercharge your design practice.
Colin is currently a Creative Director at the BBC, having spent most of his career down in ‘That London’ working for digital agencies, with the occasional detour into Service Design and a recent sojourn into the world of brand. He lives on a Pennine hillside with a wife, children, cat and sheep.
Follow Colin: @greenwoodcolin
|6:30 – 7:00||Free pizza, beer, soft drinks & refreshments provided by our sponsors Booking.com|
|7:00 – 8:00||Colin’s talk|
|8:00 onwards||Open discussion and networking (with more free beers)|
Please only reserve a ticket if you are able to attend.
How to find us
NUX Manchester meet-ups are kindly sponsored by Booking.com.