NUX Manchester meet-ups are kindly sponsored by Rentalcars.com.
The next NUX Manchester event is taking place on Monday 1st February in our regular home at the office of Rentalcars.com, at 35 Fountain Street, just behind Primark in Manchester City Centre.
Join us from 6:30pm for food, drinks and networking. Talks start at 7:00pm.
The Content Lifecycle
Content Strategist @GatherContent
Producing content is hard. Producing content that is authentic to your organisation and appeals to your target audience is harder still. But it isn’t just producing the content you need resource for. Content never ends, it’s a 360 degree process that requires research, tools and the occasional leap of faith.
From the strategy through to the implementation, production, measurement and refinement of the strategy based on their learnings, this talk will outline the entire process. Using his current process, experience and learnings from GatherContent as an example, Rob will discuss how they have developed, implemented and measured their content strategy to reach their audience effectively and how all members of the team play an important role in their content strategy.
Robert is content strategist for GatherContent, the content collaboration platform. He develops, implements, measures, and refines their content strategy and is editor in chief of the GatherContent blog.
He is a journalism graduate, ex-BBC audience researcher, and former studio and project manager. In the latter role, he worked with clients including Drupal, ESPN, and Vodafone.
Robert is author of Designing the Invisible, published by Five Simple Steps, and has written for leading web publications Net Mag, 24 Ways, Smashing Magazine, UX Booth, WebTuts, and The Pastry Box.
When he isn’t talking, writing, or reading about content, you can find him looking for typewriters to add to his collection, traveling whenever possible, or being held for ransom by his two cats.
Follow Robert: @robertmills
|6:30 – 7:00||Free pizza, beer, soft drinks & refreshments provided by our sponsors Rentalcars.com|
|7:00 – 8:00||Robert’s talk|
|8:00 – 9:30||Open discussion and networking (with more free beers)|
This event is now over.