NUX Manchester meet-ups are kindly sponsored by BookingGo.
The next NUX Manchester event is taking place on Monday 1st April 2019 in our regular home at the office of BookingGo, at 35 Fountain Street, just behind Primark in Manchester City Centre.
Join us from 6:30pm for food, drinks and networking. The talk will start at 7:00pm.
The Power of Experience Mapping
Giles Airey, Inviqa
You know your company or your clients need to become more digitally advanced. You know it’s key for their business goals to speak to their customers in a more compelling and proactive way, but with the tech landscape moving at such a rate you haven’t a clue where to start or how to create something meaningful to their business in the short and long term.
Using real life examples, Giles will demonstrate how, when used intelligently, Experience Mapping can energise teams to transform the most vague concepts into a focused piece of work with a clear backlog and defined purpose.
Giles Airey (Associate Creative Director at Inviqa) has over 20 years experience in design, branding and User Experience in the advertising and digital sector spanning roles from, Head of Design, Creative Director, Product design and UX Strategy.
Fascinated by the business of design and the psychology behind the customer Giles strives to understand what it is we are trying to build before we build it and works with clients to ensure we don’t fall into dead ends via a variety of design related business techniques.
Giles can often be found at various Liverpool business and design related events learning about local business to understand where he can help.
|6:30 – 7:00||Free pizza, beer, soft drinks & refreshments provided by our sponsors BookingGo|
|7:00 – 8:00||Giles’ talk|
|8:00 onwards||Open discussion and networking (with more free beers)|
Places are limited. Please only reserve a ticket if you are able to attend.