NUX Leeds, 27 February 2014, A Data Driven Approach to UX

NUX Leeds will be happening at the new SimpleUsability offices, with pizza and beer for this event provided by ebuyer.

We’re starting a little bit earlier this time – here’s a schedule for the event:

6:00  -6:30            Pizza & beers, provided by ebuyer

6:30 – 7:30           Guy Weston will speak about a data driven approach to UX

7:30 – 8:00           Open discussion and networking

Get free tickets here:

About the talk

Guy Weston, Director of Open Path will be talking through how he approaches UX by conducting quantitative and qualitative research and how he goes about this turning this into insights for UX design. He’ll be using a couple of case studies to illustrate the points and why he finds this to be a successful approach, especially when selling in to key stakeholders.

About Guy Weston

Guy describes himself as a highly analytical individual who loves nothing more than diving into the data to pull out marketing insights. With experience in online media planning and user experience gained from his time at MediaVest and Coolpink, he founded Open Path in April 2012.

Open Path helps businesses develop their online strategies and optimise the online experience for their customers. Current clients include Pure Collection and Wren Kitchens.


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