NUX Manchester – 28 November 2016 – User experience for Travel, Tourism and Hospitality

NUX Manchester meet-ups are kindly sponsored by logo

The next NUX Manchester event is taking place on Monday 28th November in our regular home at the office of, at 35 Fountain Street, just behind Primark in Manchester City Centre.

Join us from 6:30pm for food, drinks and networking. The talk will start at 7:00pm.

User experience for Travel, Tourism and Hospitality

Design and user research to get that trip off to a great start
Chris Rourke

Ironically many people find researching and booking a relaxing holiday is extremely frustrating and stressful. Before you can flop on a beach or even take a flight you need to consider and navigate through many options, upsells, cross-sells and then carefully share your details and payment, hopefully getting through the booking process without making a critical mistake.

Like many sectors, the travel business is changing rapidly as a result of digital innovations and people’s rapidly changing expectations. In this talk we will cover the key design principles to support customers in their process of discovering and booking one of the most common non-physical online purchases – travel and hospitality. We will also provide some tips for researching with users and UCD processes for this dynamic sector. This talk will cover:

  • The psychology of booking travel : known unknowns and unknown unknowns
  • Customer choice parameters in travel, tourism and leisure
  • Typical barriers in researching and booking travel
  • The role of mobile UX in the complete travel customer experience
  • Innovative ways of presenting information for the travel & leisure context
  • International aspects – what works for one audience may not work for another
  • UCD and user research for better customer experience in the travel sector

About Chris

Chris Rourke

Chris and the User Vision team have worked extensively with airlines, luxury hotel chains and regional tourism bodies performing usability testing, user needs research and iterative user centred design. They’ve seen and heard usability test participants do everything from looking dreamily at gorgeous foreign beach hotels to clenching their fists in frustration at barriers whilst booking their flight. Chris will share these experiences and identify what are the key elements that make or break the user experience in researching, booking and managing travel & leisure online.


Running order

6:30 – 7:00 Free pizza, beer, soft drinks & refreshments provided by our sponsors
7:00 – 9:00 Chris’ talk
9:00 onwards Open discussion and networking (with more free beers)



Places are limited. Please only reserve a ticket if you are able to attend.