Paul Rouke

About You


Paul Rouke





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Personal web site


I’m the head of Usability at PRWD, a Manchester based usability agency.

At PRWD I work with clients including Speedo International, JD Williams, Lakeland, The Scout Assocation, Speedy Hire, Econsultancy and The Royal Mail.

PRWD also work with digital agency partners who harness PRWD’s expertise in usability, information architecture, conversion optimisation and web analytics when working with their own clients.

Expert services include usability testing, expert evaluations, usability consultancy, public and in-house training and on-going conversion improvement processes.We work with clients including Speedo International, The Scout Association, Isabella Oliver, Speedy Hire, Lakeland, Citibank and The Royal Mail.


UX Skills

User-centered design lifecycle (analysis, design, implementation and on-going evaluation and optimisation) usability, information architecture, wireframing, prototyping, conversion rate optimisation, e-commerce best practice, heuristic evaluations, training in areas of usability, e-commerce best practice and Google Analytics, advanced analytics with Google Analytics, split and multivariate testing with Google Website Optimiser, event speaking in areas such as on-site conversion improvement

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