NUX Newcastle – 23 May 2024 – Digital transformation within government

This NUX Newcastle meetup is kindly sponsored by Opencast.

Opencast logo

In this month’s NUX, Paul Bailey will join us at Opencast in Hoult’s Yard.

Successful digital transformation within government

Every year over 1.8 million practical driving tests are conducted in the UK. This completely paper-based service had seen little change in over 25 years and was in need of modernisation. But with a user base new to the technology and reluctant to change, how can you bring everyone along successfully with digital transformation?

Over 2 years as part of a multi-agency, co-located team, Paul Bailey and his team have been on a Human-Centred Design journey with a mission: to digitise and improve and the UK’s practical driving test experience.

In this talk, he’ll share his insights including…

  • why focussed user research, co-creation and continuous user engagement is the shortest route to delivering innovation
  • what you need to successfully pass a Service Assessment with the Central Data and Digital Office (formerly Government Digital Service Assessment)
  • how Human-Centred Design can add ‘Oomph!’ to Agile and empower teams to stay laser focussed on user needs whilst delivering outcomes at pace

About Paul

Grayscale photo of a light skinned man with light short hair, glasses, light facial stubble and a black shirtPaul Bailey is Head of Design for SPARCK, a leading global design and innovation consultancy.
He’s been helping teams design digital products and services for over 25 years and has co-created innovative solutions for some of the UK’s largest organisations and government departments. He also helps run the Service Designers Connect Group on Linkedin.

A self-confessed Typothermiac and a bit of a geek, when not thinking about human-centred design he spends his time building creative communities and coming up with ingenious ways to entertain his four kids whilst robot proofing them for the 4th Industrial revolution.


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