Next Manchester Event: Monday 6th Feb, Applied techniques for conversion rate optimisation:

Eventbrite URL:

Paul Rouke, Head of Usability & Conversion at PRWD will share some stories about the user engagement sessions he has conducted and the key learnings which have developed his view and understanding of the conversion world. You will also learn about some applied techniques that brands use to improve their site conversion rate.

Date & Time: Monday 6th Feb 2012 at 6:30pm

Venue:  Code Computerlove – Ducie House, Ducie Street, Manchester, M1 2JW (The entrance is on Peak Street, look for the cartoon robot sign above the door)

Paul Rouke:

In 1999 Paul started working in the online space, joining as a web designer at Great Universal Stores, at the time the UK’s biggest home shopping business. Over the next 7 years he spent considerable time with end users understanding why they do what they do when shopping online and how site experiences can be improved so that they shop more often and spend more money than what they intended doing. In turn helping the online channel become 40% of overall revenue by the time he left in 2006.

Since 2006 Paul has run his own usability and conversion optimisation consultancy PRWD (PRoductivity Without Difficulty) in Manchester, working with clients including as Speedo, Lakeland, Bank of America, Monsoon Accessorize, Manchester Tourist Board, Stella McCartney,, Speedy Hire and All Saints. Paul also works alongside digital agencies such as CTI, Ampersand and Building Blocks.

On any given day of the week Paul can be found either moderating user testing sessions, conducting expert site evaluations, writing user testing reports, speaking at conferences, delivering public and in-house training courses, providing in-house consultancy, having planning or presentation sessions with clients – or for about 2 hours every few months writing guest posts for Econsultancy, such as ‘WTF is usability best practice anyway?’ or ‘9 women x 9 hours = 9 usability insights‘.

You can follow PRWD(@prwd) and Paul(@paulrouke) on twitter.

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