Discover how AI can uncover hidden patterns in user research — and where it risks missing the human story behind the data
Join us for our penultimate NUX Leeds event of the year!
We’re excited to welcome our fantastic speaker Anna Scandella, with an evening that mixes learning, discussion, and a few interactive activities.
Come along to connect with other user-centred designers, enjoy some free pizza 🍕 and a drink 🍻, and discover new ways of thinking about AI in design.
Book tickets on Eventbrite
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Event details:
Thursday 6th November 2025
18:00 – 20:00
Talks begin at 18:30
Genio
4 The Boulevard Department Leeds Dock, Leeds,
LS10 1PZ
Google Maps | Apple Maps
Venue note:
If you head towards the venue ‘Department / Fearns Leeds Dock’, walk in and head towards the right back of the ground floor venue. There are some elevators that will take you up to the studio space.
About our Speakers and Their Talks
Can AI truly capture the complexity of human behaviour?
Can AI really understand the richness of human experience — or does it risk losing the nuances that matter most?
Join Anna as she explores the opportunities and challenges of using AI in user research, sharing real-world lessons from Pocketworks’ diabetes management app, Carbs & Cals.
You’ll learn about:
➡️ How AI can help scale insights and reveal hidden patterns
➡️ The pitfalls of losing empathy, reinforcing bias, and oversimplifying human behaviour
➡️ Why balancing AI capabilities with real user feedback is essential to design tools that truly meet people’s needs
About Anna Scandella
Anna Scandella — Director of User Experience at Pocketworks Mobile — is a UX and Service Designer passionate about making sense of complex systems and turning insight into meaningful design. Over nearly five years at Pocketworks, she’s helped shape the company’s evolution, bringing clarity to intricate services and ensuring teams stay focused on solving the right problems.
Driven by curiosity and empathy, Anna thrives on talking to people, uncovering hidden perspectives, and translating research into action. Her work spans digital health and mobile experiences — including Pocketworks’ Carbs & Cals app, which helps people with diabetes manage their condition through thoughtful design.
Originally from Italy and now based in the scenic town of Otley near Leeds, Anna splits her time between the UK and Europe, balancing her love of design with music, cooking, and long walks with her dog.
Our Sponsors
About Our Venue Host – Glean
We’re excited to be hosted by Glean, the #1 note-taking tool for supporting independent learning. Trusted by over 750 institutions worldwide, Glean empowers learners to engage confidently in both online and offline environments. With its intuitive features, Glean transforms note-taking into an effective learning experience that combines real-time recording, content organisation, and interactive review tools. Glean’s supportive, learner-centred approach aligns perfectly with NUX Leeds’ commitment to fostering a creative and connected UX community.
Event Sponsor – Ideasmiths
Ideasmiths is a collective of seasoned UX professionals passionate about building better products and services through a user-centred, evidence-based approach. Bringing together expertise in user research, interaction design, and agile coaching, Ideasmiths partners with organisations to create solutions that enhance user experience at every touchpoint.
Whether you’re a UX professional or just passionate about design, this is a fantastic opportunity to connect, learn, and gain insights that will help you navigate the evolving UX landscape.
Tickets
🎫 This event is free to attend, but spaces are limited – secure your spot now!
We look forward to seeing you there! 🙌
