Learn about how Ady implemented Journey Management in his team, and how Danielle adapted and optimised for the biggest screen — the TV.
Join us for our May NUX Leeds event, where we’re delighted to welcome our two amazing speakers — make new user- centred design friends, grab a pizza 🍕 and drink 🍻 (it’s on us!) and learn something new!
Book tickets on Eventbrite
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Event details:
Thu 8 May 2025
18:00 – 20:00
Talks begin at 18:30
Flutter UK & Ireland
4 Wellington Place
Leeds
LS1 4AP
About our Speakers and Their Talks
Ady Borkala – Lead Designer at Lloyds Banking Group
Customer Journey Management for UX Designers
Ady will share his experience implementing Journey Management in his team, how it helped his relationship with stakeholders, and how his team are now using it in their work.
You’ll learn:
💡What Journey Management is and what it isn’t
💡How it will give you a clearer view of what you can change
💡How it can help you find new opportunities
💡How you can have better design briefs when you use Journey Management.
About Ady Borkala:
A UX Designer turned Service Designer. Ady has worked for Lloyds Banking Group for over 21 years, designing experiences in a highly regulated industry. After leading the workplace pensions squad for the last 4 years, he’s setting up a new design squad in Leeds within the Investments team.
Danielle Walker – Senior UX Designer at Sky Sports
Rethinking UX for the big screen
Join Danielle as she shares how she found herself designing for TV, how her process changed, and what the future could hold for TV.
You’ll learn:
💡 The different user and interface challenges designing for TV presents
💡 How user behaviours have evolved and shifted
💡 Key principles to consider and the approach to research in this space.
About Danielle Walker:
With over 8 years of experience in UX, Danielle has crafted experiences across the sports, digital publishing, and manufacturing sectors. For the last 5 years, she has worked on the Sky Sports TV app, tackling the unique challenges of designing for TV within a global company within the sports sector.
Our Sponsors
Ideasmiths
Ideasmiths are a diverse collective of individuals with extensive experience working on digital products. They’re user researchers, interaction designers, strategists, and coaches who thrive working in multidisciplinary agile teams.
Flutter
Flutter UK and Ireland are a collaborative team of designers, researchers, and product thinkers who create engaging, responsible digital experiences. They bring deep expertise in betting, gaming, and entertainment, and work closely in agile, cross-functional teams to deliver products that put users first.
Tickets
🎫 This event is free to attend, but spaces are limited – secure your spot now!
We look forward to seeing you there! 🙌
