NUX Newcastle – 25 September 2024 – Design in Flow

Thanks to this month’s sponsor of NUX Newcastle, Sage.

Sage logo

In this month’s NUX, Sage has extended 2 of their talks for their Design in Flow conference to NUX Newcastle.

Unifying Content and Language Teams (remote talk) – Giselle Tran

To be successful in today’s global market, you need targeted and scalable content strategies that generate delightful customer experiences in all languages. In this session, we will examine how unifying Content Operations and Language Operations improves content quality and customer experiences while reducing time-to-market. We’ll explore the unique strengths and limitations of both content and localisation teams, and present strategies for harnessing their potential collectively. This approach aims to deliver customer-focused solutions, streamline processes, and foster success across teams. 

The Evolving World of UX Research (remote talk) – Dan Smith

Join us for an insightful discussion on the evolving world of UX research. We’ll examine the recent upheavals in the field, including budget cuts and increased scrutiny, and how these challenges are driving innovation. The keynote will focus on a new approach that embraces AI to streamline the insights process. We’ll explore the game-changing potential of AI-powered insight repositories and their role in democratising customer understanding across organisations. Through real-world examples, we’ll illustrate how Sage and other leading companies are leveraging these technologies to empower decision-makers with instant access to customer insights, ultimately reshaping the future of UX research and its impact on business success. 

About Giselle

Giselle Tran advocates for content’s pivotal role in the relationship between global businesses and their customers. From technical writer to content ops and localisation expert, her scope spans the full content lifecycle, including infrastructure, design, management, localisation, delivery, and measurement. She focuses on crafting customer-centric experiences at scale, blending people, processes, and technology to break down barriers between source and localised content and draw strengths from all teams.   

 About Dan

Daniel Smith is a customer success manager with Dovetail, a leading industry customer insights platform. He works with hundreds of research, product, and design teams to centralise customer understanding in their product strategy. 

Tickets

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How to find us

This month’s event has some limited on-site parking but must be confirmed in advance. More details are available when you book.