The next NUX Leeds event is taking place on Monday 25th February at Platform, New Station St, Leeds LS1 4JB.
NUX Leeds events are sponsored by DXW Digital, Hippo Digital and Ideasmiths.
Join us from 6:00pm for food, drinks and networking. Talk starts at 6:30pm.
This month we welcome Colin Greenwood from the BBC. Join us, to hear all about…
Experience Design x Brand
The power of user-centred design has blinded us to the fact that it risks leading to very similar solutions and only incremental improvements. How can brand thinking help create an own-able difference in the products and services we design and help push to bigger, bolder leaps?
Starting with an overview of what ‘brand’ means, we’ll move to explore why we, as UXers, service designers and researchers, should engage with it, and finally we’ll cover off some practical ways you can start to use brand thinking to supercharge your design practice.
About Colin
Colin’s currently a creative director (UX) at the BBC, having spent most of his career down in That London working for digital agencies, with the occasional detour into service design and a recent sojourn into the world of brand. He lives on a Pennine hillside with a wife, children, cat and sheep. Follow Colin on Twitter @greenwoodcolin.
Running order
| 6:00 – 6:30 | Free pizza, beer, soft drinks & refreshments |
|---|---|
| 6:30 – 7:30 | Colin’s talk and discussion |
| 7:30 – 8:00 | Open discussion and networking |
